Everlane
Everlane was founded in 2010 by Michael Pressman, a 25 year old venture capitalist from San Francisco. Pressman founded the company in response to an industry that was lacking in retail innovation and transparency.
The company started with a single T-shirt that has since evolved into a variety of over 150 products. The company is an upstart clothing brand that offers socially conscious designs and manufacturing. Everlane aims to provide low-cost, high-quality goods by cutting out the middleman.
Overview
Our teams strategic initiative will be to diversify, include, and expand the Everlane brand. Strategic initiatives will aim to diversify Everlane’s marketing material, promote and include their growing men's line. Our Final strategic initiative will focus on expanding Everlane's currently offered products. A jewelry collection will be implemented for the customers who love the brand and are looking for more product offerings.
These services will focus on refining current practices while also looking for new markets for Everlane to integrate into. All suggested initiatives will be in line with Everlane's current branding strategy.
Everlane & Catbird
We suggest that Everlane collaborates with the jewelry designer Catbird to test the market for accessories. Catbird is handcrafted in a Brooklyn studio and all materials are ethically sourced. Catbird also offers high end products for low prices. Everlane and Catbird will offer a variety of simplistic modern pieces for their customers at low prices while staying in line with Everlane’s ethical values.
Men’s Promotional Material
We created promotional material for an expanded men’s line that shows diversity, which will help to reach a larger market.